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Big and bulky delivery is where a brand earns a repeat customer or loses one for good.

Last-mile delivery now accounts for roughly 53% of total shipping cost, and at that ratio, sharper triage translates straight into margin.

Burq gives retailers one place to run the full delivery operation: on-demand, same-day, and scheduled delivery move through one platform across hundreds of providers and your own drivers.

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The real failure sits in five functions bolted on around that handoff that nobody ever really built, and at scale, they fail one after another, in the same order every time.

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That distance between what you promised and what actually showed up is what people mean by delivery reliability.

Instead of forcing every order into the same delivery model, retailers need a few clear service tiers that match the economics of the order.